U.S. Open Surfing Event, Huntington Beach CA. New consumer products mixed with customers and celebrities in a pop up event. Over 700K consumers visited the event over a weekend. The event was televised on ESPN and international channels.
Interactive digital activation offered an inside look with sport celebrities and fans engaging with Nike products.
U.S. Open Surfing Event, Huntington Beach CA. New consumer products mixed with customers and celebrities in a pop-up event. Over 700K consumers visited the event over a weekend. The event was televised on ESPN and international channels.