949-375-1753
https://www.linkedin.com/in/jeffiscreative
http://infilmgraphics.com/
https://vimeo.com/jeffiscreativevideo

JEFFREYLOVE
CREATIVEDIRECTOR
I am a seasoned marketing creative professional with award-winning brand marketing campaign experience. As well as being a hybrid creative designer with an understanding of experiential marketing, traditional and digital advertising. Building and generating brand awareness in consumer goods, e-commerce, and B2B categories, I use data-driven strategies and develop effective concepts. As a driven leader and builder of high-performance teams, I deliver desired digital marketing and promotional results. Being a detail-oriented leader with the ability to conceptualize a vision and ensure quality delivery with a successful outcome. With my excellent communication skills from the C Suite down to junior team members, I ensure that everyone involved with marketing and creativity will all strive to be the best.

KEY STRENGTHS

  • Creative inspiration, motivation, and vision
  • Strong written and verbal communication skills
  • Art department operation and process
  • Develop data driven design
  • Creative strategies
  • Brand positioning
  • Budget management and forecasting
  • Project management & workflow

EXPERIENCE

  • Write, direct, and produce
  • Design and produce digital marketing materials
  • Create activation plans, design call-to-action advertising
  • Produce presentations
  • Identify creatives, managers, and vendors
  • High performance team development
  • Experiential marketing design
  • Manage production for film and video

NOVA Home Loans, Tucson AZ – 2020 –
Creative Director

  • Brand positioning, developed brand design across all touchpoints – TV, radio,
    social media content, print, marketing, and advertising campaigns.
  • Created, wrote and directed TV, radio, and video campaigns.
  • Developed campaigns, including social media posts, video content, landing pages,
    re-targeting ads for lead generation campaigns.
  • Managed and implemented strategies to build a new image campaign for loan officers and
    branches.
  • Developed call-to-action design, tracking, and reporting for ROI.
  • Created and led a team of 5 art directors, 2 copywriters, and 5 production teams.
  • Reported directly to Chief Strategy Officer.

Woodall Creative Group., Atlanta GA – 2016 – 2020
Creative Director
Clients Served:
Kids ‘R’ Kids Learning Academies
Hallco Community Credit Union
Cultura Technologies
Clayton Signs

  • Created robust activation campaigns that resulted in a 27% in recruitment.
    Added new digital touchpoints, including social media campaigns, mobile app, video content, and a direct mail delivery system that engaged franchisers and motivated a teamwork culture. Implemented surveys and measured for ROI, which showed a more than 20% increase in overall enrollment from the previous year.
  • Managed and implemented new strategies to build a new image campaign for Kids ‘R’ Kids
    Learning Academies to strengthen the brand as a company.
  • Created concepts, copywriting, and directed TV spots, for multiple “Back to School” and “Summer
    Camp” campaigns, each one resulting in a successful increase in enrollment.
  • Reported directly to President of Woodall Creative Group, on 3 areas of ownership and
    accountability including:
    1. Bringing progressive branding Strategy to WCG for our clients and implementing action across creative and client interfaces.
    2. Reinventing the creative process at WCG, using touchpoint design as an advantage for our clients.
    Branching out within our client’s company to grow more business from within the client’s department… for example, customer service, franchiser’s marketing materials, and training department. Working with creative teams on a day-to-day basis and overseeing the creative quality.
    Guiding in-house presentation development as well as presenting concepts to clients.
    Managing contracts for vendors and orchestrating budget and milestone meetings.
    3. Developing and using measurable results to determine future goal setting for clients.
    Implementing a workflow and productivity system within Woodall to aid in determining accurate budgeting and
    improving efficiency.

QualComm and Snap Dragon 2016 CES Vegas Show, Culver City CA – 2015 – 2016
Creative Director – Contract

  • Clients: Denizen Company, QualComm and Snap Dragon
  • Created and designed several 3D-illustrated digital concepts for experiential marketing events to showcase activation of new 4K products.
  • Produced concepts, graphics and marketing materials for event

California Scents, Irvine CA – 2011 – 2015
Creative Director
Products: California Scents Air Fresheners

  • Strengthened and streamlined brand for maximized retail shelf space and promoted the product’s best-sellers. Produced a strong central branding that pulled all of the products back under the California Scents brand.
  • Created activation event programs to launch new products and fragrances.
  • Developed images, packaging, and brand awareness campaigns to modernize brand, which resulted in continual quarterly increases in national and international sales.
  • Reinvigorated the company for future acquisition, which resulted in a very successful sale of the company in 2014.
  • Created and led a team of 3 art directors, 1 copywriter, and 3 production teams.

Campos Creative Works, Santa Monica CA – 1988 – 1987
Creative Director
Client: XPrize Visioneering Event

  • Created and produced RFP and event theme for the XPrize Foundation,
    2013 Visioneering event. Led creative and production teams for events.
  • Developed spaces and produced daily agendas, and curriculum event footprint for breakout session spaces.
  • Defined and located site selection and organized move-in and break-down for the event.

Apex Performance, Lake Forest CA  – 2010
Creative Director – Lexus Automotive – Contract 
Clients: Lexus CT 200h After Dark Tour, Scion

  • Designed concepts and produced an RFP presentation.
  • Created quality leads with engaging multi-city daytime and nighttime events.
  • Designed and produced branded activities for customer leads data capture.
  • Worked with engineers and designers to build props and displays for a multi-city tour.

Specialized Marketing Services Inc., Irvine CA   – 2007 – 2009
Creative Director
Clients: LGE Mobile Comm USA
Sprint, AT&T
Stremicks Heritage Foods
Lufthansa Airlines

  • Designed and produced experiential marketing launch kits for new LG mobile phones for AT&T, Sprint, and Verizon stores.
  • Managed teams of designers and production artists for the packaging of the new phones.
  • Developed marketing incentive programs, in-store, and touchpoint design campaigns.
  • Designed and produced OOH and in-store advertising for Disney-cobranded, Stremick milk Products
  • Developed the Lufthansa Airlines “Miles and More” incentive program.
  • Created and led a team of 4 art directors, 1 copywriter, and 4 production teams.

Maritz Interactions., Torrance CA  – 2006 – 2007
Creative Director
Clients: 2007 Toyota Tundra Outdoor Tour, Nissan & Scion

  • Developed 5 experiential marketing lifestyle activations for multi-city Toyota Tundra truck tour.
  • Created and directed team of 3 art directors, 2 copywriters, and 5 production teams.           
  • Directed 3D illustrator for footprint designs for the “All New 2007 Toyota Tundra” truck launch.
  • Designed storyboards and produced simulator animation video.

Agency Love, Advertising & Marketing Inc., Atlanta GA  – 1993 – 2006
Creative Director
Clients Served:
Coca-Cola USA
1996 Olympics, Atlanta GA
2004 G-8 Summit
Kennesaw University
Peachtree Doors and Windows
Beyoncé Knowles 21st Birthday Event
River Rock Real Estate Group,
Home Depot

  • Created designs for several national brands for consumer-facing engagements and government projects.
  • Managed creative and production for print, digital, and POP marketing materials.
  • Created and directed team of 5 art directors, 3 copywriters and 8 production teams.
  • Managed creative for marketing initiatives and vendor contracts.

EDUCATION
Art Direction & Design, Portfolio Center, Atlanta, GA
BA, Savannah College of Art, Savannah, GA

AWARDS
2019 – Telly Distinction Awards, Bronze, Digital Marketing Video, Kids ‘R’ Kids Learning Academies Kaleidoscope 360˚Summer Camp Campaign, Business to Consumer

2019 – Communicator Awards, Silver, Video Content, Kids ‘R’ Kids Learning Academies,
Child’s Best Interest at Heart Campaign, Business to Consumer

 2019 – Communicator Awards, Silver, Video Content, Kids ‘R’ Kids Learning Academies Kaleidoscope 360˚ Summer Camp Integrated Campaign

2019 – Communicator Awards, Silver, Video Content, Kids ‘R’ Kids Learning Academies, School Age Campaign, Business to Consumer

2019 – Davey Awards, Silver, Kids ‘R’ Kids Learning Academies “Back ‘2’ School” Integrated Campaign

2018 – Communicator Awards, Gold, Kids ‘R’ Kids Learning Academies Summer Camp “Go Rock the World” B2B Campaign

2018 – Communicator Awards, Silver, Kids ‘R’ Kids Learning Academies Training Video “Morning Chaos”

2018 – W3 Awards, Silver, Kids ‘R’ Kids Learning Academies “Kids ‘R’ Ready” Social Media Campaign

2018 – W3 Awards, Silver, Kids ‘R’ Kids Learning Academies “Kids ‘R’ Growing Video Campaign

2018 – Communicator Awards, Silver, AMA Consultants, B2B Promotional Brochure

2018 – Davey Awards, Gold, Kids ‘R’ Kids Learning Academies School Age Campaign, Business to Consumer

2018 – Davey Awards, Silver, Kids ‘R’ Kids Learning Academies “School Age” Integrated Campaign

2017 – Davey Awards, Silver, Website Design, E-Transform Inc.

2017 – W3 Awards, Silver, Kids ‘R’ Kids Learning Academies, “Kids ‘R’ Ready” Campaign

2009 – The Stevie Awards, “Vu Executive” Product Launch Kit by LG, Best Design in Advertising & Design Craft and Technique

 2009 – MFSA Awards, Specialized Marketing Services Inc. Lead generation mailing, best single-piece self-promotion mailing

 2008 – The American Business Awards, The Stevie’s Award for “MILK, THE POSSIBILITIES” Organic Heritage Foods

 2008 – MFSA Awards, “Rumor Phone” Product Launch Kit by LG

 1988 – Addy Awards, Gold, “Classic Cheesecake” Company Brochure

 1988 – Addy Awards, Silver, “Savannah Jazz Festival” Poster