949-375-1753
https://www.linkedin.com/in/jeffiscreative

JEFFREYLOVE
CREATIVEDIRECTORDESIGNER

Seasoned creative/design professional with award-winning (brand driven) marketing/promotional campaigns to build awareness and generate trail/sales in consumer goods and B2B categories. Leadership management style to build high-performance design teams to deliver desired
marketing and promotional results. Ability to conceptualize the “big picture” while attending to every minuscule detail to exceed client results. Excellent communication skills to interact with senior leadership while motivating junior team members. Ability to work in a corporate or agency environment with little supervision to produce traditional and digital media to parallel with marketing concepts

AGENCY EXPERIENCE
Creative direction, strategy, art direction, and new business development Client/Category Experience: Automotive, active lifestyle and consumer packaged goods

KEY STRENGTHS

  • Digital advertising campaigns * Consumer/B2B goods
  • Broadcast media/video * Event promotion
  • Direct mail * Email blast design
  • Packaging design * Design standards
  • Web design * Creative conceptualization
  • Proficient in digital design tools and MicroSoft Office – Windows, Excel and PowerPoint

RECENT CONTRACT WORK
Uptake Medical, Mazda, Lexus, AT&T, Prize Visioneering Event, Toyota, LGE Mobile, Coca-Cola USA, Beyoncé, Lufthansa Airlines, G-8 Summit, Stremicks Heritage Foods

California Scents, Irvine CA – 2011 – 2015
Creative Director
Products: California Scents & California Scents Professional (B2B)

  • Strengthen and streamline CS brand to maximize retail shelf space and promote best-sellers
  • Create activation programs to launch new fragrances products.
  • Develop image, packaging and brand awareness campaigns (digital & print) to modernize look, feel, and brand to promote trial and sales

Specialized Marketing Services Inc., Irvine CA – 2007 – 2010
Creative Director
Clients: LGE MobileComm USA, Sprint, AT&T/ Cingular, Stremicks Heritage Foods, Calavo Avocado & Lufthansa Airlines

  • Developed 3-D direct mail experience
  • Oversaw and developed marketing programs, including: Print, consumer promotions, incentive programs, and product launches

Martin Interactions, Torrance CA – 2006 – 2007
Creative Director
Clients: 2007 Toyota Tundra Outdoor Tour, Nissan & Scion

  • Created activation programs across a wide variety of events including the Annual
    Bass Master Fishing event
  • Created preview responsive apps for Toyota Tundra Outdoor Tour

AgencyLove, Advertising & Marketing Inc., Atlanta GA – 1993 – 2006
Creative Director / Principal
Clients: Coca-Cola USA, Beyoncé Knowles, RiverRock Real Estate Group, California Real Estate Receiverships & G-8 Summit

  • Worked with several large brands on consumer-facing engagements from entertainment to
    corporate and government projects
  • Created interactive online activation for new products

Great Scott Advertising, NYC – 1988 – 1993
Sr. Art Director
Clients: The Tilles Center & The NYC Ballet

  • Developed ticket sales activation programs
  • Branded seasonal series catalogue and advertising
  • Direct graphic designers, illustrators, photographers and copy writers

Ogilvy Direct, NYC
Art Director – 1988 – 1987
Clients: New York Philharmonic, PACE University, AT&T

  • Developed and created activation programs for assigned agency clients
  • Direct graphic designers, illustrators, photographers and copy writers

EDUCATION
Art Direction & Design, Portfolio Center, Atlanta, GA
BA, Savannah College of Art, Savannah, GA

AWARDS
2009    ABA The Stevie Award, Best Design in Advertising/Design Craft and Technique
2009    MFSA Best single-piece self-promotion mailing
2008    The American Business Awards: The Stevies Award for Organic Heritage Foods
2008    MFSA Award Nomination for Rumor Phone by LG
1988    Gold Addy: Classic Cheese Cake Company
1988    Silver Addy: Savannah Jazz Festival